The Commonality Blog
Practical writing on relationship-based B2B sales, warm introductions, and putting your team's network to work.
June 8, 2026 · 5 min read
Your team's combined LinkedIn connections are a direct sales asset — but only if you can see them. Here's how 1st-degree connection matching changes B2B outreach.
Read article →June 7, 2026 · 5 min read
Social selling looks different depending on your role. Here's how SDRs, account executives, and sales leaders each use relationship intelligence to hit their numbers.
Read article →June 6, 2026 · 4 min read
Your team's network almost certainly overlaps with your target accounts. The problem isn't the size of your network — it's that the warm paths are invisible without a system.
Read article →June 5, 2026 · 5 min read
Cold email reply rates are around 2%. Cold LinkedIn accept rates are under 30%. Here's why cold outreach is structurally broken — and what replaces it.
Read article →June 3, 2026 · 5 min read
A practical playbook for finding and using warm introduction paths to reach any B2B prospect — using your team's shared schools, employers, and LinkedIn connections.
Read article →June 1, 2026 · 4 min read
Social capital is the sum of your team's relationships and networks. Here's why it's your most underused sales asset — and how to put it to work.
Read article →Commonality maps your team's shared schools, employers, and LinkedIn connections to every prospect. Free to start.
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